Frontdoor Jobs

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Frontdoor CRM Campaign Manager in Memphis, Tennessee

Company Overview

Frontdoor is a company that’s obsessed with taking the hassle out of owning a home. With services powered by people and enabled by technology, it is the parent company of four home service plan brands: American Home Shield, HSA, Landmark and OneGuard, as well as Candu Home Solutions, an on-demand membership service for home repairs and maintenance, and Streem, a technology company that enables businesses to serve customers through an enhanced augmented reality, computer vision and machine learning platform. Frontdoor serves more than two million customers across the U.S. through a network of more than 16,000 pre-qualified contractor firms that employ over 45,000 technicians. The company’s customizable home service plans help customers protect and maintain their homes from costly and unexpected breakdowns of essential home systems and appliances. With nearly 50 years of experience, the company responds to over four million service requests annually (or one request every eight seconds).

Position Overview

Builds, executes and manages marketing campaigns to customer segments through various channels including direct mail, outbound and inbound calling, email, SMS, and the web. Supports segment marketing programs throughout the customer life-cycle and serves as an internal subject matter expert in specified customer segment(s). Optimizes available resources and work with internal partners to help lead online and offline strategies supporting behavioral-based marketing.

Job Responsibilities

  • Uses market and consumer research to analyze market conditions, anticipate trends and communicate changes in key segments.

  • Identifies opportunities with key segments, develop and present proposals to evaluate opportunities.

  • Leads the development of marketing and promotional materials and strategies utilized in retaining and acquiring business within key segments.

  • Cultivates and develops the customer base through effective segmentation and campaign management.

  • Manages external vendors and agencies.

  • Tracks and reports on budget for assigned programs.

  • Identifies infrastructure and process enhancements and supports and leads respective initiatives to improve campaign development and management.

  • Creates and executes specific campaign programs including performance tracking and the identification of gap-closing measures.

  • Communicates campaign program success metrics to internal stakeholders and management.

  • Monitors and analyzes metrics and outcomes of marketing programs.

Job Requirements

  • Bachelor’s degree in a related field and 3 years of marketing experience required, or an equivalent combination of education and experience

  • Experience in marketing segmentation strategies preferred

  • Master’s degree preferred/li>

  • Knowledge of marketing principles and practices

  • Knowledge of CRM (Customer Relationship Marketing)

  • Business writing skills

  • Public-speaking and presentation skills

  • Project management

  • Computer skills with Microsoft Office (Word, Excel, PowerPoint, Outlook)

Physical Demands and Working Conditions

The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Incumbent must be prepared to:

  • Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.

  • Sitting for long periods of time while using office equipment such as computers, phones and etc.

  • Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.

  • Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.

Incumbent is required to have:

  • Close visual acuity to perform detail oriented activities at distances close to the eyes, as well as visual acuity to perform activities at or within arm’s reach with skill, control, and accuracy, such as preparing and analyzing data, viewing computer screen and expansive reading.

Incumbent will be subject to:

  • Inside working conditions: The change of building environment such as with or without air conditioning and heating.

Frontdoor is a company that’s obsessed with taking the hassle out of owning a home. With services powered by people and enabled by technology, it is the parent company of four home service plan brands: American Home Shield, HSA, Landmark and OneGuard, as well as Candu Home Solutions, an on-demand membership service for home repairs and maintenance, and Streem, a technology company that enables businesses to serve customers through an enhanced augmented reality, computer vision and machine learning platform. Frontdoor serves more than two million customers across the U.S. through a network of more than 16,000 pre-qualified contractor firms that employ over 45,000 technicians. The company’s customizable home service plans help customers protect and maintain their homes from costly and unexpected breakdowns of essential home systems and appliances. With nearly 50 years of experience, the company responds to over four million service requests annually (or one request every eight seconds). For more details, visit frontdoorhome.com .

Job Category: Marketing

ID: R0014301

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