Frontdoor CRM Marketing Manager in Memphis, Tennessee
frontdoor, inc. (“Frontdoor”) is a newly-minted public company that traces its roots back 45 years to when American Home Shield founded the home service plan industry. Operating in all 50 states, Frontdoor serves more than two million customers through a nationwide network of more than 15,000 contractors. Frontdoor’s goal is to take the hassle out of owning a home by helping its customers protect their budgets from large, unexpected repair costs. It achieves this goal with services powered by people and enabled by technology. Today, its home warranty plans cover many of a home’s most common systems and appliances. As a BBB-accredited business and founding member of the National Home Service Contract Association (NHSCA), an industry regulatory body, Frontdoor has taken home several industry awards ranging from Best in Service by HomeWarrantyReviews.com to Most Recommended Home Warranty Provider by Women's Choice Awards.
Builds, executes and manages marketing campaigns to customer segments through various channels including direct mail, outbound and inbound calling, email, SMS, and the web.
Supports segment marketing programs throughout the customer lifecycle and serves as an internal subject matter expert in specified customer segment(s).
Optimizes available resources and work with internal partners to help lead online and offline strategies supporting behavioral-based marketing.
Uses market and consumer research to analyze market conditions, anticipate trends and communicate changes in key segments.
Identifies opportunities with key segments, develop and present proposals to evaluate opportunities.
Leads the development of marketing and promotional materials and strategies utilized in retaining and acquiring business within key segments.
Cultivates and develops the customer base through effective segmentation and campaign management.
Manages external vendors and agencies.
Tracks and reports on budget for assigned programs.
Identifies infrastructure and process enhancements and supports and leads respective initiatives to improve campaign development and management.
Creates and executes specific campaign programs including performance tracking and the identification of gap-closing measures.
Communicates campaign program success metrics to internal stakeholders and management.
Monitors and analyzes metrics and outcomes of marketing programs.
Own the customer and contractor campaigns from ideation to launch and analysis
Bachelor’s degree in a related field and 3 years of marketing experience required, or an equivalent combination of education and experience
Experience in marketing segmentation strategies preferred
Master’s degree preferred
Knowledge of marketing principles and practicesKnowledge of CRM (Customer Relationship Marketing)
Business writing skills
Public-speaking and presentation skills
Computer skills with Microsoft Office (Word, Excel, PowerPoint, Outlook
Frontdoor is a company that’s obsessed with taking the hassle out of owning a home. With services powered by people and enabled by technology, it is the parent company of four home service plan brands: American Home Shield, HSA, Landmark and OneGuard, as well as Candu Home Solutions, an on-demand membership service for home repairs and maintenance, and Streem, a technology company that enables businesses to serve customers through an enhanced augmented reality, computer vision and machine learning platform. Frontdoor serves more than two million customers across the U.S. through a network of more than 16,000 pre-qualified contractor firms that employ over 45,000 technicians. The company’s customizable home service plans help customers protect and maintain their homes from costly and unexpected breakdowns of essential home systems and appliances. With nearly 50 years of experience, the company responds to over four million service requests annually (or one request every eight seconds). For more details, visit frontdoorhome.com .
Job Category: Marketing