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Frontdoor Digital Media Strategist- Paid Search in Seattle, Washington

Frontdoor is a company that’s obsessed with taking the hassle out of owning a home. With services powered by people and enabled by technology, it is the parent company of four home service plan brands: American Home Shield, HSA, Landmark and OneGuard, as well as Candu Home Solutions, an on-demand membership service for home repairs and maintenance, and Streem, a technology company that enables businesses to serve customers through an enhanced augmented reality, computer vision and machine learning platform. Frontdoor serves more than two million customers across the U.S. through a network of more than 16,000 pre-qualified contractor firms that employ over 45,000 technicians. The company’s customizable home service plans help customers protect and maintain their homes from costly and unexpected breakdowns of essential home systems and appliances. With nearly 50 years of experience, the company responds to over four million service requests annually (or one request every eight seconds).

Assists Sr Digital Strategists in architecting, optimizing and managing digital advertising strategies and tactics for the portfolio of Frontdoor, Inc brands.

Job Responsibilities

• Architect effective digital advertising campaigns with direction from Sr. Digital Strategist and Director of Performance Marketing

• Research keywords, analyze their relevance and perform competitive analysis

• Manage paid search targeting options across multiple clients (geo-targeting, campaign settings, demographic targeting, etc.)

• Administer bid management tools to accurate pace daily paid search budgets

• Monitor and analyze campaign performance in platforms like Google Ads, Bing Ads, Facebook, etc..

• Identify and create custom audience groups with 1st party data and website audience lists

• Design, implement and report on A/B tests to drive incremental improvements across all KPIs

• Provide regular and ad-hoc campaign reporting and analysis.

• Leverage available data to recommend opportunities for growth and efficiency

• Recommend landing page optimization strategies and consult on landing page planning and optimizations

Requirements

• Google AdWords certifications with 2+ years’ experience with paid search advertising

• Google Ads Editor experience. Google Script a plus.

• Competency with Bing ads and YouTube advertising

• Proven success at optimizing and managing existing SEM/PPC campaigns

• Deep understanding of google ads ecosystem.

• Experience with large accounts (8-Figure spend preferred)

• Proficient in Excel.

• Proficient in Website Analytics usage. Google 360 preferred.

Frontdoor is a company that’s obsessed with taking the hassle out of owning a home. With services powered by people and enabled by technology, it is the parent company of four home service plan brands: American Home Shield, HSA, Landmark and OneGuard, as well as Candu Home Solutions, an on-demand membership service for home repairs and maintenance, and Streem, a technology company that enables businesses to serve customers through an enhanced augmented reality, computer vision and machine learning platform. Frontdoor serves more than two million customers across the U.S. through a network of more than 16,000 pre-qualified contractor firms that employ over 45,000 technicians. The company’s customizable home service plans help customers protect and maintain their homes from costly and unexpected breakdowns of essential home systems and appliances. With nearly 50 years of experience, the company responds to over four million service requests annually (or one request every eight seconds). For more details, visit frontdoorhome.com .

Job Category: Marketing

ID: R0014716

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