CRM Campaign Manager

Virtual, USA

  • ID: 2023-3309
  • Category: Marketing


Frontdoor is reimagining how homeowners maintain and repair their most valuable asset – their home. As the parent company of two leading brands, we bring over 50 years of experience in providing our members with comprehensive options to protect their homes from costly and unexpected breakdowns through our extensive network of pre-qualified professional contractors. American Home Shield, the category leader in home service plans with approximately two million members, gives homeowners budget protection and convenience, covering up to 23 essential home systems and appliances. Frontdoor is a cutting edge, one-stop app for home repair and maintenance. Enabled by our Streem technology, the app empowers homeowners by connecting them in real time through video chat with pre-qualified experts to diagnose and solve their problems. The Frontdoor app also offers homeowners a range of other benefits including DIY tips, discounts and more. For more information about American Home Shield and Frontdoor, please visit .


Position Overview (remote/virtual role)

Manages campaigns to existing membership base to increase customer retention and drive revenue. Identifies and targets customer segments through various channels, primarily email and SMS. Accountable for campaign performance and serves as an internal subject matter expert. Optimizes available resources and works with internal partners to help execute online and offline strategies supporting behavioral-based marketing.

Job Responsibilities

• Identifies opportunities with key segments, develops and presents proposals to evaluate and prioritize opportunities.

• Leads the development of marketing and promotional materials and strategies furthering the member experience and ultimately renewal/retention.

• Cultivates and develops the customer base through effective segmentation and campaign management.

• Manages external vendors, agencies, and cross-functional projects from initiation to completion.

• Identifies infrastructure and process enhancements and supports and leads respective initiatives to improve campaign development and management.

• Creates and executes specific campaign programs including performance tracking and the identification of gap-closing measures.

• Communicates campaign program success metrics to internal stakeholders and management.

• Monitors and analyzes metrics and outcomes of each campaign.

• Display ownership behavior in identifying and solving business problems.

• Must be able to build relationships and influence across all functional areas of the business.

• Regularly work with other team members to ideate on new campaigns, automations, strategies and workflows to help drive member engagement across our audiences.


Minimum Experience required: 4+ years of relevant experience, including 3+ years database or campaign/demand generation experience

Job Requirements

• 4+ years of relevant marketing experience

• Basic HTML skills preferred

• Experience in marketing segmentation strategies preferred

• Excellent analytical skills required

• Knowledge of marketing principles and practices required

• Knowledge of CRM (Customer Relationship Marketing) preferred

• Excellent business writing skills required

• Strong public-speaking and presentation skills required

• Strong project management and time management skills required

• Computer skills with Microsoft Office (Word, Excel, PowerPoint, Outlook) required

Other/State Specific

This role pays between $73,600 to $110,400 and your actual base pay will depend on your skills, qualifications, responsibilities, experience, and location.

At Frontdoor certain roles are eligible for additional rewards and incentives. Speak directly to your recruiter to learn more.

Our approach to benefits is holistic, and includes health, wellbeing and financial components including: insurance for medical/pharmacy, dental, vision, life, and disability, weight loss and smoking cessation programs, matching 401(k) and ability to participate in our employee stock purchase plan.

Learn more about benefits ( at Frontdoor.

Need help finding the right job?

We can recommend jobs specifically for you!

Job Locations US

ID 2023-3309

Category Marketing

Type Full Time

Company AHS American Home Shield Corp

Apply Now opens a new window

Frontdoor is a company that’s obsessed with taking the hassle out of owning a home. With services powered by people and enabled by technology, it is the parent company of four home service plan brands: American Home Shield, HSA, Landmark and OneGuard, as well as AHS Proconnect , an on-demand membership service for home repairs and maintenance, and Streem, a technology company that enables businesses to serve customers through an enhanced augmented reality, computer vision and machine learning platform. Frontdoor serves more than two million customers across the U.S. through a network of more than 16,000 pre-qualified contractor firms that employ over 45,000 technicians. The company’s customizable home service plans help customers protect and maintain their homes from costly and unexpected breakdowns of essential home systems and appliances. With nearly 50 years of experience, the company responds to over four million service requests annually (or one request every eight seconds). For more details, visit