Sr Marketing Manager - Brand Partnerships & Programs

Virtual, USA

  • ID:2025-3706
  • Category: Marketing

Overview

Frontdoor is reimagining how homeowners maintain and repair their most valuable asset – their home. As the parent company of two leading brands, we bring over 50 years of experience in providing our members with comprehensive options to protect their homes from costly and unexpected breakdowns through our extensive network of pre-qualified professional contractors. American Home Shield, the category leader in home service plans with approximately two million members, gives homeowners budget protection and convenience, covering up to 23 essential home systems and appliances. Frontdoor is a cutting edge, one-stop app for home repair and maintenance. Enabled by our Streem technology, the app empowers homeowners by connecting them in real time through video chat with pre-qualified experts to diagnose and solve their problems. The Frontdoor app also offers homeowners a range of other benefits including DIY tips, discounts and more. For more information about American Home Shield and Frontdoor, please visit frontdoorhome.com .

Responsibilities

Fully Remote/Virtual Role

Summary: The Sr. Marketing Manager, Brand Partnerships & Programs leads the development and delivery of strategic marketing initiatives and brand partnerships for one or more brands. This position works closely with cross-functional team members to cultivate, manage, and enhance new and existing corporate partnerships and campaigns to help build brand equity and support overall company growth.

Responsibilities:

  • Develop a deep understanding of the Frontdoor, Inc. brands, target audiences, products and services

  • Collaborate with business, sales and corporate partnership teams to think creatively and elevate high value partner relationships with a focus on the consumer journey, brand insights and marketing strategy

  • Lead the creation and delivery of new and/or optimization of existing marketing strategies and integrated campaigns to support brand partnerships that drive scale and business growth

  • Manage the creative development of brand partnership assets in collaboration with creative, legal and, where applicable, agency partners to align with the brand strategy and motivate the target audience

  • Lead the integration and delivery of select national marketing programs and initiatives – including facilitating the development of input briefs, integrated marketing plans, reporting cadence, campaign optimizations, scenario/contingency plans, and post-mortem program reviews

  • Measure and report performance of all related marketing campaigns and assess ROI and KPIs

  • Assist with monitoring market and competitor news/trends

  • May assume other duties as assigned

Qualifications

Required Skills:

  • Demonstrated ability to deliver, own and lead work with an emphasis on successful brand partnerships

  • Demonstrated ability to project manage cross-functional workstreams

  • Proven success in content development including copywriting and editing

  • Thorough understanding of advertising/marketing fundamentals, including branding, planning, positioning, strategy, market research and media

  • Excellent communication/presentation skills and ability to inform and influence cross-functionally

  • Understanding of target audiences and their decision-making process

  • Understanding of industry and competitive trends

  • Proficiency in Microsoft Office applications (e.g. Excel, Word, PowerPoint)

Preferred Skills:

  • Strong strategic and innovative mindset to help approach and solve brand business problems

  • Ability to work under tight deadlines while maintaining a positive and collaborative attitude

Other/State Specific

This role pays between $139,000 to $150,000 and your actual base pay will depend on your skills, qualifications, responsibilities, experience, and location.

At Frontdoor certain roles are eligible for additional rewards and incentives. Speak directly to your recruiter to learn more.

Our approach to benefits is holistic, and includes health, wellbeing and financial components including: insurance for medical/pharmacy, dental, vision, life, and disability, weight loss and smoking cessation programs, matching 401(k) and ability to participate in our employee stock purchase plan.

Learn more about benefits (https://frontdoor.jobs/benefits/) at Frontdoor.

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Job Locations US

ID 2025-3706

Category Marketing

Type Full Time

Company AHS American Home Shield Corp

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Frontdoor is a company that’s obsessed with taking the hassle out of owning a home. With services powered by people and enabled by technology, it is the parent company of four home service plan brands: American Home Shield, HSA, Landmark and OneGuard, as well as AHS Proconnect , an on-demand membership service for home repairs and maintenance, and Streem, a technology company that enables businesses to serve customers through an enhanced augmented reality, computer vision and machine learning platform. Frontdoor serves more than two million customers across the U.S. through a network of more than 16,000 pre-qualified contractor firms that employ over 45,000 technicians. The company’s customizable home service plans help customers protect and maintain their homes from costly and unexpected breakdowns of essential home systems and appliances. With nearly 50 years of experience, the company responds to over four million service requests annually (or one request every eight seconds). For more details, visit frontdoorhome.com.